Living in and around Waco it’s hard to escape the influence of a certain hit television series. The show is all about transforming the old and outdated into the new and improved. Here at Seedhouse Creative, we provide a similar service for your “past-its-prime” logo. Transforming an outdated logo into an aesthetically dynamic design while capturing the heart and soul of your company or brand is one of the things we do best!
The right logo is one of the most important identifiers you can have that draws clients to your company and establishes that all-important first impression, especially with potential clients who aren’t already familiar with your business. Think about it: when you do a Google search for a company such as IBM or Apple, or even more local companies like TSTC or July Business Services (by the way, we designed those last two logos) what’s one of the first things that pops up? That’s right, the logo!
So ask yourself, “Is my logo representative of the current state of my company?” Perhaps your company has grown to include new products or services since you established your logo. Or maybe you have a new client base—the shoes you used to sell to Baby Boomers are now a huge retro hit with teens! Sounds like your logo needs to be freshened up.
Another great reason to update your logo is to create buzz. Sometimes things just get stale, and it’s exciting to change things up. A new logo can reintroduce your company to old clients and spark interest in new ones.
In a similar fashion, your logo may need to be updated just because times change. With the advent of the Internet and social media, information about your company is only a couple of clicks away. One of the ways to get that potential client to click on the link to your website, or to dig deeper on your website, is to have a logo that accurately conveys the mission and identity of your company. With so many competitors being so easily accessible online, a dynamic logo can really make a difference.
If any of these scenarios cause you to nod your head knowingly, we want to be the ones to help. And when you do reach out for our help, here’s a list of questions that will assist us in designing the very best logo for your company:
1. What is the official name that needs to be in the logo? Any registered marks?
2. What is your goal with a logo redesign?
3. What do you like and dislike about the current logo?
4. What will the logo be used on? (biz cards, letterhead, invoices, website, signage, apparel, promo items, social media, etc)
5. Who are your main competitors?
6. What services or products do you provide?
7. What are the strengths of your company?
8. Who is your primary target audience?
9. What 3 things would you like the target audience to think of when they look at your new logo?
10. What logos do you like and why?
While you’re at it, head on over to our Identity portfolio page to see a sampling of some of the logos we’re proud to have designed for our extraordinary clients. Click here to see a sampling of logos we’ve created.